Square Consumer Products Limited, has started its journey in 2000 as a member of Square Group, the leading corporate house in Bangladesh. Within a short span of time, it has been able to create a strong foothold in the market through its quality products and customer services. For its obsession with quality management, the company had obtained the international quality standard ISO 9001 in 2005. Strong commitment to quality, adoption of advanced technology, stress on human resource development, focus on continuous improvement and introduction of new products for the growing markets have given the company a decisive position in the industry. In 2010, the company achieved ISO 22000 for its food safety management system. More than a decade later, in 1st September 2014 it reinvented as Square Food & Beverage Ltd.
Square Food & Beverage Ltd. has introduced four popular brands in the market namely Radhuni, Ruchi, Chashi and Chopstick. Radhuni is the flagship brand of the company. Just after its introduction, Radhuni drew the attention of housewives who demanded convenience and time saving cooking. The product range of Radhuni is enriched with basic spices, ready mixes, cereals & pulses based products and edible oil. On the other hand, Ruchi is providing ready-to-eat snacks like Chanachur, Fried Dal, Potato Crackers, Muri, Jhalmuri, Sauce, Ketchup, Jhuribhaja, Chutney and Pickles. Ruchi has won the heart of the youngsters for its healthy, tasty & innovative ground breaking products. Chashi is the landmark of those products which are collected directly from the farmers having the indigenous essence and freshness. The latest addition in the brand portfolio is Chopstick, which has been launched with a promise of providing tasty, nutritious and quality instant noodles in the market. Chopstick Instant Noodles is making a difference in the market as the only tasting salt free noodles in the category which is specially developed with the health concern of children.
The company assures to meet the increasing demand for quality products both at home and abroad. The products with international standards are being exported to 30 countries. Dedication to quality, innovative products, customer service and reasonable price has given the company a unique position in the food business.